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Click through our key milestones to discover our journey

2018

Our beginning

The journey started with a vision

Ten years ago, we made the decision to introduce the brilliance of the Moissanite to Europe. At the time, the market was largely dominated by low-quality stones from Asia, often failing to showcase the true beauty and potential of this extraordinary gemstone. Our mission was to bring Europe's jewellery lovers the finest moissanites, selected for their exceptional brilliance, durability, and craftsmanship.

2023

First milestone

Reached our first major achievement

After years of sourcing across global markets, in 2023 we elevated our standards by joining forces with a leading European manufacturer based in Germany. Famous for precision cutting and registered production, this move allowed us to closely oversee every single detail of our creations.

The result. A new era for moissanite jewelry—combining flawless quality control, complete transparency, and fair market value for the discerning customer.

2026

Expansion

From Portugal to the World

In 2026, we made the bold decision to expand beyond our roots in Portugal and step onto the global stage. We transitioned from a beloved local business to a full-scale e-commerce brand—driven by a single, powerful mission.We’re bringing our passion for moissanite directly to jewelry lovers everywhere who seek timeless, fine jewelry at a truly fair price. No markups, no compromise, just brilliant, ethical luxury without the overwhelming price tag of traditional diamonds.

Moissanite has a fascinating history. It was first discovered in 1893 by the French scientist Henri Moissan, who found tiny crystal particles inside a meteorite crater in Arizona. Initially, he believed he had discovered diamonds, but years later the crystals were identified as silicon carbide (SiC), a naturally occurring mineral that was later named moissanite in his honour.